While it is wonderful to create new business models that allow for sustainability, more needs to be done to convince Americans, and others, that there are few issues more important than protecting the ecosystem that gives us life. Without popular support, initiatives aimed at sustainability will fail.
Fantastic article. Thank you for bringing this important topic to the forefront here and so eloquently. There is a chasm between the scientific data and the ability of the general public (and our politicians) to understand it . Climate change YES has always been going on but human activity on this planet has changed the norm. We have sped that process up. It is now a climate change crisis — and the nonbelievers, unfortunately, will see. Our weather patterns are changing. Species are vanishing. When it affects our planet’s ability to provide us with food — then it will convince people. Thank you again for a great article.